Research in Consumer Behavior
Book Details
Format
Hardback or Cased Book
Book Series
Research in Consumer Behavior
ISBN-10
1780521162
ISBN-13
9781780521169
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 28th, 2011
Print length
264 Pages
Weight
536 grams
Dimensions
23.50 x 16.40 x 2.40 cms
Product Classification:
Market research
AI Summary
Ksh 17,450.00
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Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.
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