Marketing to the Aging Population : Strategies and Tools for Companies in Various Industries
2022 ed.
Book Details
Format
Paperback / Softback
Book Series
Management for Professionals
ISBN-10
3031130995
ISBN-13
9783031130991
Edition
2022 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 8th, 2023
Print length
345 Pages
Product Classification:
ConsumerismAge groups: the elderlySales & marketingIndustry & industrial studies
AI Summary
Ksh 12,600.00
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0 in stock
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This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer.
Get Marketing to the Aging Population by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
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