Public Relations Case Studies from Around the World (2nd Edition)

2 Revised edition

Book Details

Format Hardback or Cased Book

ISBN-10 1433145545

ISBN-13 9781433145544

Edition 2 Revised edition

Publisher Peter Lang Publishing Inc

Imprint Peter Lang Publishing Inc

Country of Manufacture US

Country of Publication GB

Publication Date Aug 18th, 2017

Print length 386 Pages

Weight 672 grams

Dimensions 15.50 x 22.90 x 2.80 cms

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Ksh 16,950.00

Manufactured on Demand 0 in stock

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The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice – from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include «best practices» of multinational corporations, non-governmental organizations and governmental agencies around the world.

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice—from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world’s most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.

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