Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
8 Revised edition
Book Details
Format
Hardback or Cased Book
ISBN-10
1398611735
ISBN-13
9781398611733
Edition
8 Revised edition
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 3rd, 2024
Print length
760 Pages
Weight
1,620 grams
Dimensions
25.30 x 19.60 x 3.90 cms
Product Classification:
Sales & marketing managementSales & marketing
AI Summary
Ksh 29,700.00
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Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.
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