Hospitality Marketing
Book Details
Format
Paperback / Softback
ISBN-10
0750626887
ISBN-13
9780750626880
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 5th, 1996
Print length
340 Pages
Weight
636 grams
Dimensions
18.80 x 24.50 x 2.40 cms
Product Classification:
Sales & marketingHotel & holiday accommodation guides
Ksh 9,700.00
Werezi Extended Catalogue
Delivery in 14 days
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Secure
Quality
Fast
Including European and international examples, this book aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers. It contains questions for discussion or revision and also features lists of options for application of theory.
Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion.
Hospitality marketers are encouraged to build a customer base by constantly improving the customer''s experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.
Hospitality marketers are encouraged to build a customer base by constantly improving the customer''s experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.
Get Hospitality Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
