Marketing and Marketing Assessment (RLE Marketing)
by
J. L. Sewell
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Library Editions: Marketing
ISBN-10
1138788465
ISBN-13
9781138788466
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 22nd, 2014
Print length
200 Pages
Weight
530 grams
Product Classification:
Sales & marketing
AI Summary
Ksh 24,050.00
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0 in stock
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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
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