Church Advertising, Public Relations and Marketing in Twentieth-Century America : Retailing Religion

2022 ed.

by John C. Hardin

Book Details

Format Hardback or Cased Book

Book Series Histories of the Sacred and Secular, 1700–2000

ISBN-10 303113043X

ISBN-13 9783031130434

Edition 2022 ed.

Publisher Springer International Publishing AG

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 15th, 2022

Print length 391 Pages

Product Classification: History of the Americas History of religion Christian institutions & organizations Sales & marketing

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Ksh 23,400.00

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This book examines the complex relationship between religion and business in twentieth-century America.

This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity''s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.

Get Church Advertising, Public Relations and Marketing in Twentieth-Century America by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.