Managing Startup Enterprises in Emerging Markets : Leadership Dynamics and Marketing Strategies
2020 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
303028154X
ISBN-13
9783030281540
Edition
2020 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 23rd, 2019
Print length
182 Pages
Product Classification:
Business strategyBusiness innovationEntrepreneurshipSales & marketing
AI Summary
Ksh 8,100.00
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0 in stock
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Quality
Fast
This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth.
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