Advances in Digital Marketing and eCommerce : Third International Conference, 2022

2022 ed.

Book Details

Format Hardback or Cased Book

Book Series Springer Proceedings in Business and Economics

ISBN-10 3031057279

ISBN-13 9783031057274

Edition 2022 ed.

Publisher Springer International Publishing AG

Imprint Springer International Publishing AG

Country of Manufacture GB

Country of Publication GB

Publication Date Jun 8th, 2022

Print length 308 Pages

AI Summary

Ksh 27,000.00

Werezi Extended Catalogue 0 in stock

Delivery Location

County

Location

Delivery fee: Select location

Secure

Quality

Fast

Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics.

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

Get Advances in Digital Marketing and eCommerce by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.