Advertising & Chinese Society : Impacts & Issues
Book Details
Format
Paperback / Softback
ISBN-10
8763002272
ISBN-13
9788763002271
Publisher
Copenhagen Business School Press
Imprint
Copenhagen Business School Press
Country of Manufacture
DK
Country of Publication
GB
Publication Date
Jul 1st, 2009
Print length
315 Pages
Weight
540 grams
Dimensions
23.00 x 15.60 x 2.00 cms
Product Classification:
Advertising & societyAdvertising
AI Summary
Ksh 7,750.00
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The book aims at enhancing the sensitivity of scholars and practitioners interested in Chinese advertising to its social ramifications.
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