Writing (for) the Market

The volume assesses how literature responds to the demands of a global literary market. Combining analyses of the economic contexts of literary production with poetological reflections on the market and its influence on content and form, this volume offers insights into literature’s role as a product of as well as a response to economic phenomena.

The volume offers an overview of the economic, political and cultural factors that influence the production of literature. By bringing together the research areas of literary criticism and book history, the volume focuses on narrative strategies, metaphors and tropes that reflect the market as a network of multi-conglomerates, authors, translators and readers. The global scope of the different contributions unites analyses of German, English, Spanish, French, Scandinavian, Indian and South African literature. The contributors attend carefully to the economic contexts of the literary production while simultaneously addressing the market’s influence on content and form. Thoughts on poetological reflections of economic phenomena complement studies concerning the means of production and vice versa.

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