Winning in Asia, U.S. Style : Market and Nonmarket Strategies for Success
Book Details
Format
Hardback or Cased Book
ISBN-10
0312239114
ISBN-13
9780312239114
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 12th, 2003
Print length
279 Pages
Weight
448 grams
Product Classification:
International economicsInternational business
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Ksh 8,100.00
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In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focussing on US investment and trade trends in Asia, as well as original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.
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