Winning in Asia, Japanese Style : Market and Nonmarket Strategies for Success
Book Details
Format
Hardback or Cased Book
ISBN-10
0312239106
ISBN-13
9780312239107
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 22nd, 2002
Print length
282 Pages
Product Classification:
MacroeconomicsInternational tradeBusiness strategyBusiness competitionInternational business
AI Summary
Ksh 8,100.00
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In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focuses on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.
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