Winning American Hearts and Minds : China’s Image Building Efforts in the 21st Century

2020 ed.

by Xiuli Wang

Book Details

Format Paperback / Softback

ISBN-10 9811531862

ISBN-13 9789811531866

Edition 2020 ed.

Publisher Springer Verlag, Singapore

Imprint Springer Verlag, Singapore

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 31st, 2021

Print length 150 Pages

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Ksh 8,100.00

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This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China.

This book explores the effectiveness of the Chinese government''s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public''s view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders'' foreign visits, Chinese media''s overseas expansion, Confucius institutes, global mega events, and Chinese government''s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.

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