What Great Brands Do : The Seven Brand-Building Principles that Separate the Best from the Rest
Book Details
Format
Hardback or Cased Book
ISBN-10
111861125X
ISBN-13
9781118611258
Publisher
John Wiley & Sons Inc
Imprint
Jossey-Bass Inc.,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 7th, 2014
Print length
272 Pages
Weight
458 grams
Dimensions
23.30 x 16.30 x 2.50 cms
Product Classification:
Sales & marketing
AI Summary
Ksh 4,300.00
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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.
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