Web Analytics Strategies for Information Professionals : A LITA Guide
Book Details
Format
Paperback / Softback
ISBN-10
1555708978
ISBN-13
9781555708979
Publisher
Neal-Schuman Publishers Inc
Imprint
Neal-Schuman Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 11th, 2013
Print length
200 Pages
Weight
334 grams
Dimensions
15.40 x 22.80 x 1.60 cms
Product Classification:
Library & information sciences
AI Summary
Ksh 13,050.00
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Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:Eight examples of semi-custom and custom reportingFour case studies showing project-specific applicationsAdvice on how to use tools such as Percent Mobile and Google Analytics to complement one another
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