We Are All Weird

Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.

We Are All Weird is Seth Godin''s cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

Face it. We''re all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival.

In this book, Seth Godin shows you how.

''Read this book slowly and read it again, for the lessons are rich and wise''
Jacqueline Novogratz, founder, Acumen

Get We Are All Weird by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Penguin Books Ltd and it has pages.