Utility of Gains and Losses : Measurement-Theoretical and Experimental Approaches
Book Details
Format
Paperback / Softback
Book Series
Scientific Psychology Series
ISBN-10
1138003441
ISBN-13
9781138003446
Publisher
Taylor & Francis Ltd
Imprint
Psychology Press Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 9th, 2014
Print length
346 Pages
Weight
502 grams
Dimensions
22.80 x 15.10 x 1.80 cms
Product Classification:
Psychological methodologyCognition & cognitive psychology
AI Summary
Ksh 10,600.00
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This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or Should exhibit) when they make selections among alternatives and how these properties lead to numerical reprentations of those preferences.
This new monograph presents Dr. Luce''s current understanding of the behavioral properties people exhibit (or should exhibit) when they make selections among alternatives and how these properties lead to numerical representations of those preferences. It summarizes, and places in historical perspective, the research Dr. Luce has done on utility theory for over 10 years. Included are axiomatic theoretical formulations, experiments designed to test individual assumptions, and analyses of the fit to bodies of data of numerical representations derived from the theory.
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