Using Artificial Intelligence in Marketing : How to Harness AI and Maintain the Competitive Edge
by
Katie King
Book Details
Format
Paperback / Softback
ISBN-10
0749483393
ISBN-13
9780749483395
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 3rd, 2019
Print length
224 Pages
Weight
348 grams
Dimensions
23.00 x 15.20 x 1.30 cms
Product Classification:
Business & managementBusiness strategyBusiness innovation
AI Summary
Ksh 5,500.00
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Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.
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