Unveiling Fashion : Business, Culture, and Identity in the Most Glamorous Industry
1st ed. 2012
by
F. Godart
Book Details
Format
Paperback / Softback
Book Series
INSEAD Business Press
ISBN-10
1349347450
ISBN-13
9781349347452
Edition
1st ed. 2012
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 27th, 2012
Print length
208 Pages
Weight
352 grams
Dimensions
15.80 x 23.40 x 1.40 cms
Product Classification:
The arts: general issuesBusiness strategyInternational businessSales & marketingMarket research
AI Summary
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Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world''s most glamorous industry.
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