Understanding Marketing
by
Mark Davies
Book Details
Format
Paperback / Softback
ISBN-10
0134904672
ISBN-13
9780134904672
Publisher
Pearson Education (US)
Imprint
Addison Wesley
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 26th, 1997
Print length
400 Pages
Weight
670 grams
Dimensions
23.30 x 17.10 x 2.30 cms
Product Classification:
Sales & marketing
AI Summary
Ksh 6,950.00
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Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
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