Toward a Better Understanding of Rule-Breaking Market Behavior : Insights from Performance Breakthroughs in Sports

2019 ed.

by Ann-Kathrin Veenendaal

Book Details

Format Paperback / Softback

Book Series Contributions to Management Science

ISBN-10 3030161099

ISBN-13 9783030161095

Edition 2019 ed.

Publisher Springer Nature Switzerland AG

Imprint Springer Nature Switzerland AG

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 14th, 2020

Print length 240 Pages

Product Classification: Research & development management Market research

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Ksh 16,200.00

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This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.

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