Total Revenue Management (TRM) : Case Studies, Best Practices and Industry Insights

2020 ed.

by Marc Helmold

Book Details

Format Paperback / Softback

Book Series Management for Professionals

ISBN-10 3030469875

ISBN-13 9783030469870

Edition 2020 ed.

Publisher Springer Nature Switzerland AG

Imprint Springer Nature Switzerland AG

Country of Manufacture GB

Country of Publication GB

Publication Date Jun 4th, 2021

Print length 191 Pages

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Ksh 9,000.00

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This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional''s guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.

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