The Vulnerable Consumer : Beyond the Poor and the Elderly
Book Details
Format
Hardback or Cased Book
Book Series
Review of Marketing Research
ISBN-10
1802629564
ISBN-13
9781802629569
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 24th, 2024
Print length
200 Pages
Weight
416 grams
Dimensions
23.70 x 15.90 x 1.70 cms
Product Classification:
E-commerce: business aspectsSales & marketingArtificial intelligence
AI Summary
Ksh 14,400.00
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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.
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