The Seven Myths of Customer Management : How to be Customer-Driven without Being Customer-Led
Book Details
Format
Other Digital
ISBN-10
0470030283
ISBN-13
9780470030288
Publisher
John Wiley and Sons Ltd
Imprint
John Wiley & Sons Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 28th, 2012
Print length
236 Pages
Weight
488 grams
Dimensions
23.60 x 16.20 x 1.90 cms
Product Classification:
Customer services
AI Summary
Ksh 5,850.00
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0 in stock
Delivery Location
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Quality
Fast
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money.
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