The Sage Handbook of Industrial Marketing
Book Details
Format
Hardback or Cased Book
ISBN-10
1036201279
ISBN-13
9781036201272
Publisher
Sage Publications Ltd
Imprint
Sage Publications Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 10th, 2026
Print length
664 Pages
Product Classification:
Business & managementSales & marketingIndustrial relations
AI Summary
Ksh 24,300.00
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Provides a comprehensive examination of industrial marketing, covering organizational aspects, customer behavior, market research, and emerging trends.
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