The Routledge Companion to Coopetition Strategies
Book Details
AI Summary
Delivery Location
Delivery fee: Select location
As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.
This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world’s most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing.
This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.
Get The Routledge Companion to Coopetition Strategies by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
Discover books you might love based on this title.
More in This Genre
Reframing Organizations
Ksh 10,800.00
You Always Hurt the One You Love
Ksh 5,400.00
International Workplace Sexual Harassment Laws and Developments for the Multinational Employer
Ksh 6,550.00
Advances in Business, Management and Entrepreneurship
Ksh 34,500.00
Occupational Health & Safety Solutions
Ksh 42,300.00
Responsible Innovation
Ksh 21,600.00