The Rise of Marketing and Market Research
1st ed. 2012
Book Details
Format
Paperback / Softback
Book Series
Worlds of Consumption
ISBN-10
1349343889
ISBN-13
9781349343881
Edition
1st ed. 2012
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 19th, 2012
Print length
312 Pages
AI Summary
Ksh 8,100.00
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0 in stock
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Quality
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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
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