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The beautiful game is big business. Football leagues worldwide are being dominated by clubs which are becoming richer and more powerful. Since the first edition of this book was published in 2003, much has changed in the industry. However the central challenge remains how best football, its leagues and clubs can navigate a path between the logic of the market and the logic of community (social), while also remaining focused on a sporting logic.
Drawing on theory and new literature from across relevant academic disciplines, this book seeks to make sense of the current challenges while also putting forward solutions as to how football can continue to harness and build on its social and community significance.
Get The People's Game? by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
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