The New Public : Professional Communication and the Means of Social Influence
Book Details
Format
Paperback / Softback
Book Series
Cambridge Cultural Social Studies
ISBN-10
0521484936
ISBN-13
9780521484930
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 4th, 1997
Print length
348 Pages
Weight
510 grams
Dimensions
22.90 x 15.20 x 2.00 cms
Product Classification:
Communication studiesSocial theory
AI Summary
Ksh 6,700.00
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Leon Mayhew describes a 'New Public' which has replaced the modern public of the Enlightenment with an unstable social order subject to the rhetorical workings of mass communications cultures. Bridging Parsons and Habermas, he offers a new discursive theory of social influence in the age of advertising, lobbying, and media manipulation.
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