The New Chameleons : How to Connect with Consumers Who Defy Categorization
Book Details
Format
Hardback or Cased Book
ISBN-10
1398600067
ISBN-13
9781398600065
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 3rd, 2021
Print length
296 Pages
Weight
296 grams
Dimensions
71.00 x 16.40 x 2.40 cms
Product Classification:
Sales & marketing
AI Summary
Ksh 9,350.00
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Reach the modern consumer who defies categorization and who expects brands to map to their unique habits, preferences and expectations.
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