The Naming Book

A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.

NAME YOUR BUSINESS. TELL YOUR STORY.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to:

Set clear goals for your name and brand before you start
Craft a brainstorming list based on your business mission
Build a brand unique to you by creating your own word
Find the balance between “cool” and clear
Narrow down your list of names with five easy tests

Get The Naming Book by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Entrepreneur Press and it has pages.