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The Modern Customer – the PHANTOM
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The Modern Customer – the PHANTOM : Customers on the Run: How Sales must Respond to Radically New Buying Behavior

2023 ed.

by Livia Rainsberger

Book Details

Format Paperback / Softback
ISBN-10 3658391987
ISBN-13 9783658391980
Edition 2023 ed.
Publisher Springer
Imprint Springer
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 17th, 2024
Print length 259 Pages
Product Classification: Sales & marketing

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Ksh 9,900.00
Werezi Extended Catalogue 0 in stock

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This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility.

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