The Marketing of Edgar Allan Poe

The circulation and marketing of Edgar Allan Poe's prose are explored in this book through close readings of Poe's fictive, journalistic, and critical writings, and an examination of his involvement in the transatlantic literary marketplace and his development of a literary brand.

Edgar Allan Poe is today considered one of the greatest masters and most fascinating figures of the American literary world. However, an examination of Poe''s essays and criticism throughout his prose publishing career (1831-1849) reveals that the author himself played a vital role in the creation and manipulation of his own reputation.

During his twenties and thirties, Poe promoted his writing to magazine editors in the United States and in Europe through several strategies. He painted a Romantic and patriotic self-portrait in his fiery literary reviews, even as he played up his own connections, both real and imaginary, to literary celebrities including Washington Irving, Charles Dickens, George Gordon Lord Byron and Samuel Taylor Coleridge. Through recycling plots, atmosphere, and language (including his own) from American and British magazines, he built stories and essays which were linked in a complex network of references to each other and their author.

Teachers and students alike will enjoy this single-volume treatment of Poe’s self-promotional tales and criticism.

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