The Internationalization of Small to Medium Enterprises : The Interstratos Project

Book Details

Format Hardback or Cased Book

Book Series Routledge Advances in Management and Business Studies

ISBN-10 0415133335

ISBN-13 9780415133333

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Mar 19th, 1998

Print length 202 Pages

Weight 408 grams

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Ksh 29,700.00

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This book uses information from annual surveys of companies in Europe during the formation of a single European market and addresses issues affecting small business such as marketing, entrepreneurship, export strategies.

The Internationalization of Small to Medium Enterprizes uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market.
It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.

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