The Impact of Digitalization on Current Marketing Strategies
Book Details
Format
Hardback or Cased Book
ISBN-10
1837536872
ISBN-13
9781837536870
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 14th, 2024
Print length
256 Pages
Weight
486 grams
Dimensions
15.90 x 23.80 x 2.20 cms
Product Classification:
Business studies: generalE-commerce: business aspectsSales & marketing
AI Summary
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Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.
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