The Handbook of International Advertising Research
Book Details
Format
Hardback or Cased Book
Book Series
Handbooks in Communication and Media
ISBN-10
1444332376
ISBN-13
9781444332377
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
MY
Country of Publication
GB
Publication Date
Mar 21st, 2014
Print length
656 Pages
Weight
1,146 grams
Dimensions
18.30 x 25.40 x 3.60 cms
Product Classification:
Research & information: generalAdvertising
AI Summary
Ksh 26,650.00
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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.
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