The Future of the Mass Audience
Book Details
Format
Paperback / Softback
ISBN-10
0521424046
ISBN-13
9780521424042
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 29th, 1991
Print length
220 Pages
Weight
361 grams
Dimensions
22.80 x 15.20 x 2.60 cms
Product Classification:
Media studiesPolitics & government
AI Summary
Ksh 6,150.00
Manufactured on Demand
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study asking whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience.
Get The Future of the Mass Audience by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has pages.
Discover books you might love based on this title.
More in This Genre
South-South Educational Migration, Humanitarianism and Development
Ksh 9,900.00
Popular Hinduism, Stories and Mobile Performances
Ksh 7,400.00
The New Media and Cybercultures Anthology
Ksh 15,300.00
The New Cuban Presence In The Caribbean
Ksh 6,100.00
Russia's War Against Ukraine
Ksh 2,350.00
Institutions, Incentives and Electoral Participation in Japan
Ksh 27,900.00
