The Future of Football

Covering a range of issues which players, fans and administrators will have to confront, this study looks at the impact of global marketing industries, shareholding and the financial powers of mass media.

World football has undergone unprecedented change over the past decade. On the field, the richest European clubs have retained their pre-eminence, but with multinational playing squads backed up by global marketing industries. Club ownership rests increasingly with impersonal shareholders, rather than local business figures. Domestic and international football competitions are being transformed by the financial power of the mass media. The world''s top players are paid far more than their peers from previous eras. This volume covers a wide range of topical issues which football players, fans and administrators will have to confront in the years to come.

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