The Employer Brand : Bringing the Best of Brand Management to People at Work
Book Details
Format
Hardback or Cased Book
ISBN-10
0470012730
ISBN-13
9780470012734
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 23rd, 2005
Print length
240 Pages
Weight
466 grams
Dimensions
23.60 x 16.10 x 2.20 cms
Product Classification:
Personnel & human resources management
AI Summary
Ksh 6,650.00
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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
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