The Economics of Advertising
Book Details
Format
Paperback / Softback
Book Series
Routledge Library Editions: Advertising
ISBN-10
1138997838
ISBN-13
9781138997837
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 26th, 2015
Print length
256 Pages
Weight
453 grams
Product Classification:
SociologyAdvertisingOrganizational theory & behaviour
AI Summary
Ksh 8,800.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
First published in 1934.
Get The Economics of Advertising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
Discover books you might love based on this title.
More in This Genre
Technology and Human Development
Ksh 27,900.00
The Paramedic at Work
Ksh 8,100.00
Biopolitics and Healing in a Mass Milieu
Ksh 7,650.00
Rural Development and the Construction of New Markets
Ksh 29,700.00
Diversity in Gender and Visual Representation
Ksh 8,800.00
Social Capital for a Child-Friendly City
Ksh 7,000.00
