The Economics of Advertising
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Library Editions: Advertising
ISBN-10
0415818036
ISBN-13
9780415818032
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 21st, 2013
Print length
250 Pages
Weight
630 grams
Product Classification:
SociologyAdvertisingOrganizational theory & behaviour
AI Summary
Ksh 29,750.00
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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
First published in 1934.
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