The Dynamics of Green Innovation in B2B Industries : A Systems Approach to Explain the Diffusion of Bioplastics
1st ed. 2021
Book Details
AI Summary
Delivery Location
Delivery fee: Select location
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining.
Get The Dynamics of Green Innovation in B2B Industries by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages.
Discover books you might love based on this title.
More in This Genre
The Growth of Firms, Middle East Oil and Other Essays
Ksh 6,650.00
The Enlightened Shareholder Value Principle and Corporate Social Responsibility
Ksh 7,550.00
China‘s Macroeconomic Outlook
Ksh 13,500.00
The Market Approach to Education
Ksh 7,550.00
The Political Economy of Financial Development in Malaysia
Ksh 9,900.00
The Postwar American Economy: Performance and Problems
Ksh 2,900.00
