The Discursive Power of Memes in Digital Culture : Ideology, Semiotics, and Intertextuality
Book Details
AI Summary
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.
Get The Discursive Power of Memes in Digital Culture by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
Discover books you might love based on this title.
More in This Genre
Short-Term Student Exchanges and Intercultural Learning
Ksh 10,100.00
The Plural Social Sphere
Ksh 26,100.00
Approaches to Teaching Swift's Gulliver's Travels
Ksh 5,600.00
Re-Visioning the American Psyche
Ksh 25,200.00
Fantasy Media in the Classroom
Ksh 4,200.00
William Morris and the Uses of Violence, 1856–1890
Ksh 14,600.00
