The Construction of Corporate Identities by Chinese and American Airlines on Social Media : A Cross-Cultural Multimodal Study
2024 ed.
by
Ying Hua
Book Details
Format
Hardback or Cased Book
ISBN-10
9819761875
ISBN-13
9789819761876
Edition
2024 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Nature
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 18th, 2024
Print length
206 Pages
AI Summary
Ksh 19,800.00
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0 in stock
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Quality
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Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective.
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