The Changing Face of Management in Thailand

Part of the successful Working in Asia series, The Changing Face of Management in Thailand examines the development of management in Thailand during the pivotal decade since the Asian financial crisis of 1997.

In the decade following the Asian financial crisis of 1997-1998, the management of organizations in Thailand has undergone significant change and development. The Changing Face of Management in Thailand examines in-depth the development of management during this pivotal period in the countrys recent history.

The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections:

an examination of the political, economic, social and technological changes from 1997-2008

specialist chapters that contextualise these developments from the marketing, HR and finance perspectives

concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the Thailand Brand.

With a wealth of vignettes, anecdotes and illustrative quotations bringing each chapter to life, this volume offers a refreshing, updated and in-depth analysis of this rich, diverse and fascinating nation.

Get The Changing Face of Management in Thailand by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.