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The Business of Marketing Research
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The Business of Marketing Research

by Douwe Rademaker , Marco Vriens , Rogier Verhulst

Book Details

Format Paperback / Softback
ISBN-10 1516542770
ISBN-13 9781516542772
Publisher Cognella, Inc
Imprint Cognella, Inc
Country of Manufacture US
Country of Publication GB
Publication Date Sep 30th, 2020
Print length 330 Pages
Weight 692 grams
Dimensions 20.20 x 25.40 x 2.20 cms
Product Classification: Sales & marketingMarket research

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Ksh 20,350.00
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Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.

Get The Business of Marketing Research by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cognella, Inc and it has pages.

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