The Business of Creativity

This book, by a leading scholar and writer on creative industries, reformulates our understanding of the practice of creativity in business, describing the collaboration of people, institutions, and technologies involved in creative work and the production of value.

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be creative? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

Get The Business of Creativity by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Left Coast Press Inc and it has pages.