The Brains Behind Great Ad Campaigns : Creative Collaboration Between Copywriters and Art Directors
Book Details
Format
Paperback / Softback
ISBN-10
0742555518
ISBN-13
9780742555518
Publisher
Rowman & Littlefield
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 16th, 2009
Print length
224 Pages
Weight
364 grams
Dimensions
15.00 x 22.80 x 1.80 cms
Product Classification:
Advertising
AI Summary
Ksh 7,750.00
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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser ''Clydesdale and Dalmatian'' spots, the ''PEDIGREE'' Adoption Drive'' program, or the breakthrough UPS ''Whiteboard'' campaign.
Get The Brains Behind Great Ad Campaigns by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Rowman & Littlefield and it has pages.
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