The Artification of Luxury Fashion Brands : Synergies, Contaminations, and Hybridizations
2020 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
3030261204
ISBN-13
9783030261207
Edition
2020 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 19th, 2020
Print length
166 Pages
Weight
430 grams
Dimensions
15.60 x 22.00 x 2.10 cms
Product Classification:
The arts: general issuesSales & marketingFashion & beauty industries
AI Summary
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Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels.
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